Largest Chinese jewelry brand makes entry to Canada with Richmond store

Richmond News

[Photo: Chow Tai Fook Richmond store’s opening ceremony took place on Wednesday, attended by Mayor Malcolm Brodie and councillor Bill McNulty.]

Hong Kong-based Chow Tai Fook, the world’s fourth largest jewelry brand, has entered the Canadian market with a location in Richmond Centre.

The brand, founded in 1929 in Guangzhou, China, has about 7,400 shops, mainly in Asia, and is worth more than US$16 billion, offering gold, white gold and diamond jewelry products.

Po Liu, general manager for Chow Tai Fook H.K., Macau & Overseas, said at Wednesday’s grand opening the company chose to expand to Canada and selected Richmond as the location after seeing a large demand for jewelry.

“Canada has people with different background that have immigrated here. We found that lots of people from Canada go to Hong Kong to buy our jewelry,” said Liu. …

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